Striking a chord in Johor!

With a presence spanning 75 countries worldwide, Hard Rock International celebrated the grand opening of Hard Rock Hotel Desaru Coast, its second Malaysian property last Saturday on September 28. Kicking off with the brand signature Hard Rock guitar smash, the celebration also included star-studded musical performances and live acts.

It’s no mean feat to pull off a stunning and successful Grand Opening Party (GOP) in the Hard Rock Hotels tradition and Hard Rock Hotel Desaru Coast accomplished it, with some help from #JOCOM – an alternative media club which Interesthink and our media outlet MAGistrate are two of the founding members! With a unique Peer-to-Peer approach, the battle is half-won even before the war started! In fact, it was pure genius to assign the task of looking after visiting media to a media group who are experienced and familiar with the mindset of the media!

For the happenings behind the scenes, check out the full story from Peggy Loh of My Johor Stories, another founding member of the Johor Bahru Collective Media!

Visit: http://ppunlimited.blogspot.com/2019/10/happenings-behind-scenes-of-gop.html